Archive

Archive for March, 2009

In-Bound Marketing vs. Out-Bound Marketing

March 9th, 2009 No comments

Great article from Paul Dunay for MarketingProfs.com’s Daily Fix

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Great Article on Innovation in a Recession

March 5th, 2009 No comments

From Josh Bernoff for Advertising Age

Will Online Volunteers Transform Our Economic Recovery?

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TechCrunch Does Liveblog from Facebook’s Open Door Press Conference

March 4th, 2009 No comments

If you couldn’t be there, Techcrunch gives you a good recap here

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The Next Killer App?

March 4th, 2009 No comments

Ex-Googlers start personal recommendation site about anything….

Can you imagine how companies will clamor to ensure that their products get buzz and keep the buzz…if they can figure out how to monetize it.

By the way, heard about this article from Michael Arrington, founder of TechCrunch, who I’m following on Twitter…yes, I am addicted now people and drinking the Twitter Kool-Aide!

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Google vs. Twitter – The Past vs. The Now

March 4th, 2009 4 comments

Great article from Michael Learmonth in Advertising Age.  Good stuff on the future of search and how players like Twitter can evolve past the traditional model.

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Great Article on iPhone Applications for the Ad Industry

March 4th, 2009 1 comment

Kudos to Tom Martin and his great “Small Agency Diary” series in Advertising Age.

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I know the people at Endeavour with iPhones will love this!  Unfortuneately, I’m still on the Blackberry…

Harold Henn, CMO

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Effective SEO Tool

March 4th, 2009 No comments

Great SEO starts with the architecture of your web site, intelligent keyword selection, backlinks and more but there are some great tools out there that can offer an “assist” to your site.

One of those that we have found and used successfully for both ourselves and our clients is Merchant Circle.  It offers some great tools aside from just search visibility including couponing, blogs, chat and more.

It’s free, easy to use and works.

Check our our page here

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Bonfire of the Vanities

March 4th, 2009 No comments

I was reading the classic by Tom Wolfe the other week and it made me think about the pompous tendencies of most advertising agencies.  If you want to see what I’m talking about, just visit a few agency sites and see how they gush about themselves in their “news” sections (like anyone cares).

With our “news” or “blog” or whatever, we try to impart relevant stories about the industry, give kudos to others and occasionally will throw out something that might help a business owner with their marketing and advertising strategy.

If you ever find us rambling about ourselves, please come by our office and shoot us!

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