Endeavour Marketing & Media, LLC.

By Tessa Wegert for ClickZ:

Some might argue that it’s difficult to be creative in developing online ad campaigns when you’re constantly required to deliver the same old message. For grocery chains, that message is typically one of fair prices, selection, and convenience. And yet, the marketers behind these brands are routinely able to produce marketing and advertising initiatives that promote these themes in an innovative way — particularly on the Web.

Consumer exposure to grocery advertising is no longer limited to in-store flyers and newspaper ads. Marketing efforts have been moved online where brand sites have become robust content portals and grocery chains have plenty more to offer than a special on top round. And with good reason; an August study from comScore, Inc. and dunnhumbyUSA — a consulting company specializing in retail sales — found that online advertising is as effective at increasing retail sales and purchase intent as TV. According to the survey, Internet ads raise retail sales of CPG products by 9 percent, compared to an average lift of 8 percent for TV advertising. It’s a worthwhile incentive for grocery chains, with their endless shelves of CPG goods, to invest in an online media strategy.

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NEW YORK (AdAge.com) — Volkswagen of America is launching the newest-generation GTI exclusively on an iPhone app, a cost-efficient approach the automaker said is a first for the industry. Read Rest of Article

From BusinessWeek (video on page):

It’s easy to shrug off the kooky world of apps. The bite-size software programs people load onto their mobile phones or tap into on the Web seem mostly to be silly games and pointless novelties. But look past the beer-drinking apps and flatulence programs and you’ll see something significant taking shape: a bustling app economy that’s creating new fortunes for entrepreneurs and changing the way business gets done. Read Rest of Article

DETROIT (AdAge.com) — Honda is feeling the love these days. American Honda Motor Co.’s vehicle line is in the midst of what it deems a very successful social-marketing blitz that the marketer has dubbed the “Social Experiment.” Read Rest of Article

From Christopher Petix in MediaPost:

Right now, every dollar in a marketer’s budget has to stretch even further and show even more ROI than ever before. Email marketing is now the method of choice for marketers, because it’s grounded on the cost per acquisition model.New research from Clash-Media shows that email marketing is the most popular form of online lead generation in America: 75% of organizations use it. In addition, the Center for Media Research believes that 81% of businesses plan to increase spend on email by the end of the year.

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AdAge Video Interview:

NEW YORK (AdAge.com) — Nielsen executive, book author and Ad Age columnist Pete Blackshaw is astounded by the number of brand managers who still have no coherent strategy for dealing with negative blog posts. The customer service guru was keynote speaker at the Children’s Advertising Review Unit Conference. But during the Q&A, audience members seemed more interested in tips about how to deal with negative blog posts — than children’s advertising issues.

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Yinka Adegoke for Reuters:

NEW YORK (Reuters) – Google Inc is partnering with major music labels to launch a new feature to make it easier to discover, sample and buy songs on the search engine, according to two people familiar with the plan…Read Rest of Article

From AdWeek:

NEW YORK The army of Twitterers is growing quickly, per the Pew Internet Project report released today. The report found that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009.

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From the American Express OPEN Forum:

Oct 21, 2009 -

proving your business is critical to staying afloat and growing. Here are some resources out there that will sharpen your skills, improve your offerings and allow you to grow your business.

(This article was written in collaboration with Glen Stansberry, who writes about personal development at LifeDev.net and tweets as @glenstansberry.)

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From Emily Steel in the Wall Street Journal

Sprint Nextel, Volkswagen, Xerox and other major marketers are rebooting their strategy for buying Internet search ads, seeking more bang for their buck as they work with limited ad budgets.

Some of the new strategies include tweaking the types of search ads they buy, coordinating campaigns geographically and boosting promotions on social-networking sites. The shift comes as search-advertising matures and marketers realize that pouring more money into the medium doesn’t necessarily translate into more sales…Read Rest of Article