“Abandon Ye Social Media Efforts to Thine Own Peril”
Crisis-hit Eurostar discovers social media users want more than marketing
by Daniel Farey-Jones, Brand Republic 20-Dec-09, 13:20
LONDON – Eurostar has been forced to adapt its social media presence from marketing to crisis communications as the frustration of customers hit by the weekend’s massive delays played out visibly on Twitter and Facebook.
More than 2,000 people were trapped in the Channel Tunnel on Friday night after five trains broke down due to temperature variations, with some stuck on trains for up to 16 hours. Many complained about the lack of information and supplies such food and toilet paper, while the heat and close conditions led to some to force open doors to get more air to breathe.
Endeavour Marketing and Media, A Mufreesboro Advertising Agency
