Toyota Tries to Put the “Spin” on the “Stick”…gas pedals that is!
NEW YORK (AdAge.com) — The mea culpa and brand-saving by Toyota Motor Corp. began today, as the embattled carmaker launched a public relations defensive on all fronts — print, TV and social-media networks — in a bid to salvage its image in the wake of the 2.3 million vehicle recall.
After buying full-page print ads in the 20 of the nation’s largest newspapers on Sunday, the Japanese automaker today sent Toyota Motor Sales USA’s president-chief operating officer, Jim Lentz, to the “Today” show, where he talked to host Matt Lauer about why the company halted sales and production of eight models over an accelerator-pedal-sticking issue. “This will be under control,” Mr. Lentz said, at the same time denying that Toyota dragged its feet on the issue. Read Rest of Article
