Retailers Stick To Print Catalogs…For Now
Interesting piece in USA Today (click for full article)
With retailers forced to take a hard look at their bottom lines during the recession, catalogs are adjusting, but not disappearing, says Leslie Linevsky, founder of Catalogs.com. As postage rates climb and customers become concerned about the environmental impact, retailers are scaling back on the number of catalogs they mail out and are using them to drive traffic to their websites.
Simon Doonan, creative director of Barneys New York, says retailers are becoming more creative when it comes to catalogs.
“I think because the Internet is so exciting and so immediate, we have to up the ante with direct mail and really make direct-mail pieces memorable, make them into keepers,” he says.
Endeavour Marketing & Media, A Full Service Advertising Agency in Murfreesboro, Tennessee
